Introductions and NEW BEGINNINGS
Falls, Pennsylvania, USA
From: LEAVEN, Vol. 33 No. 5, October-November 1997, p. 118
At a recent Series Meeting I asked a rather complex introductory question of the 15 or so mothers attending, hopeful of catching a glimpse of the image we, as a Group, project. The question had two parts:
A. What, if anything, made you hesitate to attend a La Leche League meeting?
B. If you initially hesitated, why then did you finally attend?
The answers to Part A will not surprise you:
- The ideas are radical: nursing older children; mother stays home and breastfeeds.
- My baby at eight weeks is too old for those meetings.
- Watch out, they are hard core.
- They are judgmental regarding issues of total breastfeeding.
- They are a cult.
- Fear of hearing/making comments which would stir feelings of failure.
- I don't need support.
- I can't go alone.
Part B answers may also not surprise you:
- I had breastfeeding difficulties; I needed specific information.
- I wanted to identify with people who shared my parenting style and philosophy.
- I took the risk.
- Once there, the people seemed OK.
- I needed a social connection.
- Once there, I found acceptance. Nursing two days or two years, it's all great and the baby is given back to the mother.
- Someone I trusted recommended it.
- I read some articles in NEW BEGINNINGS and was impressed with La Leche League.
I believe, however, our best marketing tool is NEW BEGINNINGS. Our Group buys cases of back issues and distributes them in every community venue we can. The magazine portrays the philosophy; it conveys the acceptance; it makes all of us look credible. Including a flyer or postcard in NEW BEGINNINGS might help increase memberships. No need to reinvent the wheel. In NEW BEGINNINGS we have a great product that effectively promotes LLL.
Ed. Note: Back issues of NEW BEGINNINGS are available from the LLLI Order Department for the cost of shipping only. Call for information.