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La Leche League International
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Breastfeeding Rocks

Janet W.
From NEW BEGINNINGS, Vol. 18 No. 4 July-August 2001, p. 140

La Leche League Groups all over the world participate in the annual World Walk for Breastfeeding to raise funds and promote breastfeeding. The morning Group from Columbia, South Carolina, USA held an unusual event last year at a local Babies R Us retail store. Instead of walking, their event got people rocking for breastfeeding. They invited mothers, babies, and fathers, too, to rock in a row of glider rocking chairs.

Members of the Group showed pregnant women who came to the store how easy it is to breastfeed anywhere. The breastfeeding "rockers" spoke with more than 200 people, answered questions about LLL and breastfeeding, and handed out meeting notices and official LLLI information. The Group also gave away prizes, including gift certificates for dinners, a free LLL membership, and even tuition for a childbirth preparation class!

Although publicity was the main focus of this event, the Columbia Group also raised money for La Leche League while showing its city how important breastfeeding is. Their total helped South Carolina reach second place in fundraising for World Walk 2000.

The 2001 World Walk for Breastfeeding covers events that take place between May 15 and September 15. Groups are encouraged to choose a day, a place, and an activity that will work in their communities.

Adapted from an article that originally appeared in the FaIl/Winter 2000 Palmetto Palette, the Area Leaders' Letter for LLL of South Carolina.

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