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Celebrating World Breastfeeding Week with Fundraising

From: NEW BEGINNINGS, Vol. 21 No. 6, November-December 2004, p. 222

This year, La Leche League Groups all over the USA held fun, family-oriented events to celebrate breastfeeding and to raise money to support the ongoing work of LLL. These celebrations took place from May through September. The following are stories from Groups across the USA about their World Breastfeeding Week events.

New Orleans, Louisiana, USA

To celebrate World Breastfeeding Week, LLL of Jefferson, Louisiana held LLL Family Fun Day in a local shopping mall. Due to the publicity in the local newspaper and on the news, we had a large turnout. We gathered at 10 am, walked one mile inside the mall at 11 am, and celebrated with a cake (donated by a local bakery) at noon. To attract parents and children, we had mascots from a local baseball team attend. We also set up children'’s activities including face painting, balloon animals, and arts and crafts.

For pregnant and breastfeeding mothers, we had a lactation consultant from a local hospital, breastfeeding counselors from the Tulane/Xavier Center of Excellence in Women’s Health, and four local doulas.

This was a successful event for the New Orleans, Louisiana, USA area. We were able to have a great time while raising awareness of LLL in our community.

Susan Vicknair Theall
Jefferson LA USA

Whittier, California, USA

The LLL Whittier, California, USA Group celebrated World Breastfeeding Week with an event called Our Big Fat Greek Fundraiser. Lunch was scheduled to take place at a local place called Daphne’s Greek Cafe. To encourage attendance, we let everyone know that the first 50 families to arrive would receive a totebag of goodies.

Another goal was to encourage individual LLL members to make donations, so we decorated flower pots that read, "LLL of Whittier: your coins help us grow!" We distributed the flower pots before the WBW celebration to all of our members with the instructions to save coins during the month of July. Many members arrived at the cafe with their flower pots filled to the top with coins. In return for the coins, members were entered into raffles to receive a free Gymboree membership, slings, spa baskets, and a one-year LLL membership.

This was a really fun fundraiser to organize and attend! Over 130 families helped us celebrate World Breastfeeding Week. We generated a lot of money and raised awareness of LLL. We look forward to having our World Breastfeeding Week Celebration next year!

Julie Johnson
Whittier CA USA

Kentucky and Indiana, USA

The Kentuckiana Chapter, which includes Groups from Kentucky and Indiana, held Family World Breastfeeding Week Celebration in our local park. It featured 23 exhibitors, a moonwalk, free food, a clown, children’s activities, and a silent auction that featured over 135 donated items to bid on. Over 400 people attended to help us celebrate!

Since each local Group provided one children’s activity—including bean bag toss, duck pond, cookie decorating, sucker tree, glitter bottles, face painting, and sunflower seed planting -- there was a lot to choose from.

Our event went extremely well, but we also learned what we can do differently for next year’s celebration. We will definitely start the planning much earlier!

Virginia Delaney
Louisville KY USA

Morristown, Tennessee, USA

As a Group with a couple of World Walk events under our belt, La Leche League of Morristown, Tennessee, USA was ready to plan a different type of event for World Breastfeeding Week. We chose to host Moments for Mom Fair at a historic community center. It was a resounding success with over 100 families in attendance and double the amount of donations that we received from last year’s Walk.

We invited our local WIC clinic, a birthing center, and local merchants to rent table space. Many of our vendors were breastfeeding mothers with family-friendly products. We also provided goody bags with LLL information, free sunglasses for baby, and advertisements and coupons from local businesses.

We also held a silent auction. Items were donated by local vendors and included everything from handmade purses and organic bath products to stainless steel cookware. The last-minute frenzy of bidding before the auction ended was, of course, the most exciting part.

All in all, this event was a huge success for us. Having a World Breastfeeding Week Event can be a great way to get out into the community, as well as raise money for your Group.

Kerri Courter
Morristown TN USA

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