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"Growing" Your World Breastfeeding Week Celebration

Linda Parry
Matthews NC USA
From NEW BEGINNINGS, Vol. 24 No. 6, November-December 2007, p. 285

Nancy White, LLL of Metro Jackson, Mississippi, USA, grows flowers in her yard, but she's also learned about "growing" World Breastfeeding Week Celebration (WBWC) events.

Judith Gilbert, LLL of Glassboro, New Jersey, USA, remembers her 2001 event, too. They were happy to raise $578 (US). Each year the event has grown. This year they surpassed the $3,000 mark. Judy focuses on publicity, sending postcards to all Leaders, and thank-you postcards after the event. Email reminders keep the event in the forefront. All food and silent auction items are donated. Local businesses, such as restaurants and children's activity places, and national WBWC sponsors participate. In previous years, the event was held in an LLL Leader's back yard, but this year they moved to a large park with a playground.

Judith reports that some challenges can be constant, like getting people to help, and there will always be last minute things that need to get done. Every year, on the day of the event, they make sure that people are enjoying themselves and remind them that they are making a difference!

Susan Vicknair Theall, LLL of Jefferson, Louisiana, USA, and her co-Leaders grow their event each year.

We always celebrate World Breastfeeding Week. For the last 10 years, we have had a similar celebration. It is much easier to continue to add to an annual event then to have a different type each year. The donors know who we are and expect to participate each year. We can use the same planning lists and promotional materials with just some minor updating each year. After each event, we discuss what worked and what didn't work. We keep these notes and use them in planning the next event. We like to start planning our WBWC early in the year.

A WBW celebration is like your flower garden. You can plant perennials that come up year after year or annuals that are new and fresh each year. What idea will you "grow" in 2008?

2007 World Breastfeeding Week Celebrations
Prize Sponsors

ERGO Baby Carrier, Inc.
Medela, Inc.
Mothering Magazine

Motherlove Herbal Company
Zutano, Inc.

GOLD LEVEL ($750+)
The Lactivist Breastfeeding Blog
Little Ants, Inc.

Cuddly Wrap by Peapod Creations, Ltd.
Expressiva Nursingwear

Attached at the Hip
Elemental Handcrafts
Eva Lillian Maternity & Nursing Boutique
Mama Bear
Mama Knows Breast
Near Mama's Heart
Peek-a-Boo B Nursing Covers
Platypus Media
Science Naturally, LC

BRONZE LEVEL ($100+ product)
Blessed Nest
Cozy Cocoon
Kiddie Cradles
Nancy March
Nursing Mothers Welcome DVD
Over the Shoulder Baby Holder
Pamela's Products
WishGarden Herbal Remedies

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